I used to think the world of fantasy was safe from commercialism, but while reading today I was greeted with the unfortunate reality that authors, too, sell out. Not once, but twice, the book used a specific product name where a generic "computer" or "mp3 player" would have sufficed. It wasn't a passing reference, or something required to develop the character, it was blatant advertising of a product.
I think I was going somewhere with this, but I've got other things to do....
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